If your nonprofit wants to initiate a Major Gifts Campaign, then
your board and staff should consider the following guiding principles before planning
the next steps.
These guiding principles for a Major Gifts Campaign are absolutely
critical for success.
Board and staff should have a clear understanding and agreement to follow these principles throughout the life of the campaign.
What is a Major Gifts
Campaign?
An organized effort that takes extraordinary planning, time,
resources, and patience to secure “major gifts” from “major donors” to
accomplish a large fundraising goal.
A Major Gifts Campaign could be a capital,
endowment or annual fund campaign
OR ALL
THREE (combined in a comprehensive fundraising plan)!!
What is a Major Gift?
A
major gift is any gift so large that its size:
*
Is of a
different magnitude from the organization's usual range of gifts
AND
*
Has the
potential to have a significant impact on the organization.
Who is a Major Donor?
An individual, foundation
or corporation who is keenly interested in the mission of your organization and
willing to make an investment of a major gift in your organization.
What is the board's
responsibility in a Major Gifts Campaign?
As a critical governance responsibility,
the board MUST ensure that the organization has a realistic strategy for
raising funds. For a major
gifts campaign, the board must actively participate by:
* Endorsing
the campaign plan including the case and goal, strategies, responsibilities of staff & volunteers, and timelines
* Making
a personal major gift
* Recruiting
Campaign Committee
*
Cultivating & Soliciting Major
Donors
What is the Staff's Role
in a Major Gifts Campaign?
Executive Director’s
Role
*
Primary Fundraiser
*
Must set aside 50% of time for
campaign
Development Staff’s Role
*
Primary “Puppet-Master”
(Coordinator/Manager)
*
Must set aside 90% of time for
campaign
Program Staff’s Role
*
Primary Cheerleaders
*
Must know the Case and Where to
Direct Potential Donors
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